Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels of our own making. And our Tennessee Whiskey does not follow a calendar. It is only ready when our tasters say it is. We judge it by the way it looks. By it is aroma. And of course, by the way it tastes. It is how Jack Daniel himself did it over a century ago. And how we still do it today.